5 Essentials All Social Media Marketers Need to Know

How to grow your business using social media in 2020.

#1- Social Media is growing NONSTOP

In 2017, 1 million new people joined social networks EVERYDAY. Social media keeps evolving making it possible for brands to advertise on multiple platforms. Instagram is the fastest growing social media platform with a wide range of demographics. There are more 54-54 year olds using instagram than kids aged 13-17.

#2- Product Discovery Becomes Visual

Most people follow brands they like or are planning to buy from on social media. This information is usually discovered through search engines, PR, and online reviews. In 2020, we will see growth in social for product research, visual searches, voice control, messaging apps, and chatbots.

#3- Social Video Potential is Rising

Social videos are being used to advertise and the audience keeps growing. 56% of internet users are watching videos on Instagram, Snapchat, Twitter and Facebook every month. Areas to look out for are social ecommerce, one-to-one communication and passive networking.

#4- Gen Z is Leading the Way With VR and AR

Augmented Reality and Virtual Reality are allowing people to try on clothes online and are increasing revenue from advertising. Gen Z is making VR and AR more popular as they are always looking for new fun and exciting things. Want to prepare? Start putting out more AR features for consumer to increase engagement.

#5- Mobile Phones are a Necessity

More and more people are getting mobile phones. Facebook predicts that this year, more people are going to have mobile phones than running water or electricity within their homes. Messaging apps are going to be crucial this year and businesses need to be able to adapt quickly.

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