My Crowdtangle list for this assignment has the theme: Food
What page on my list posts the most content? How much? Is it working for them?
Food Network posts the most content at an average of 8.57 times per day. It is working for them as their account has grown by 11% in the past 7 days.
From the pages on my list, here’s the post that’s gotten the most interactions over the last 30 days.
I think it was so popular because no one has ever really seen Gordon Ramsey with a beard like that before. He also referenced Christmas in the caption which I think could have generated more interactions because people are starting to get in the Christmas spirit.
Here’s the one that has overperformed the most (last 30 days).
Here’s the one from the last 30 days that has most underperformed.
I think it underperformed because the video was kind of uncomfortable to watch and the meat did not look extremely appetizing.
Here’s the Video post that people commented on the most from October.
Here’s the most popular post of the year so far. (Most total Interactions)
Here are a few Branded Content posts (2 or 3) pages on my list have posted this year.
Based on the results I think Branded Content on these pages is successful because it relates to their brand a lot. It should be received well by their audience because it would relate to them too if they like the brand.
What question would I want to use this list to answer?
Which food account receives the highest interaction rate?
What is the answer?
Gordon Ramsay’s account.